Have You Made These Common Signage Mistakes?
Outdoor signs are a necessary investment for increasing visibility for your place of business and attracting more customers. Unfortunately, business owners often make signage mistakes that can make passersby stop for a second look for all the wrong reasons. If you’ve already committed one of these errors, it’s not too late to hire a sign company to give your business a professional look.
DIY Approach
One of the most common signage mistakes is to try a do-it-yourself approach. A sign might seem like a fairly easy thing to make, but you’d be surprised at just how many problems can occur during the process. From custom design to fabrication to installation, commercial signage is best left to professionals who have years of experience.
Poor Placement
Have you installed a sign yourself only to discover that drivers can’t see it because it’s blocked by a tree? Or perhaps you put up a sign on a sidewalk, only to get a call from the city about code violations. Just as location is crucial for stores, sign placement is essential for marketing. This is another common signage mistake you can avoid by working with a professional sign company.
Negligent Maintenance
Your outdoor signs are a visual representation of the company you’ve worked hard to build. If your signs sustain damage that is left unrepaired for too long, they will no longer reflect well on your business. It’s to be expected that LED or neon graphics will require attention from time to time, so be proactive about this issue. When you choose a sign company to design and fabricate your commercial signage, make sure the company offers prompt, professional repairs and maintenance services.
The most effective way to avoid making mistakes is to work with a sign company near Chicago, IL, that maintains a reputation for excellence. Olympic Signs is dedicated to exceeding the expectations of our commercial clients in all that we do-from custom design and fabrication to installation and repair. For more information about our sign services, call a friendly staff member at (630) 413-1198.