Is Your Storefront Giving Your Customers the Right Message?

When potential customers walk by the front of your store and see the outdoor signs that you have displayed, they should know exactly what your company is all about. If they are confused about what products or services you provide, there is a good chance you will not earn their business. Therefore, you should work with a sign company serving Chicago, IL, to make sure your storefront is equipped with the signage it needs. Here are a few things your storefront should include.

Your Company Name and Logo 

Hopefully, your company name will give people a good indication of what your company does. For example, a name like “Mike’s Deli” or “Sam’s Bakery” will let customers know exactly what they can expect from your store. If it isn’t obvious, though, using a large logo that can be seen from a distance is a great way to catch peoples’ attention and let them know why they should stop in your store.

Your Services, Hours, and Website 

When people walk by your store, they may not be able to walk in at that moment. Or you may not be open and ready to serve them. However, that shouldn’t stop you from losing a future sale. Your storefront should provide people with all the information they need to stop by at a later time if they want to. Make sure your services, hours, website, and other information are prominently displayed on your storefront.

Your Company’s Personality 

Before people walk through your door, they should know how you conduct business simply by looking at your storefront. If you pride yourself on being reliable and professional, make sure you have corporate signs that convey that message. If you want people to have fun when they stop by your store, use bright colors and LED lights to get them excited about coming to see you.

Olympic Signs is a sign company that has been helping businesses design signage for their storefronts since 1980. You can call us today at (630) 413-1198 to find out more about the outdoor signs we create.